RCEs Educating in Regions for Sustainable Development
Starting the Operational Working Group on Marketing
At last week's tel conference of the Planning Group for the 2008 RCE conference we agreed to draft some Terms of Reference (ToR) for the work of the RCE Operational Working Group on Marketing so we could agree this with the UNU team and they could formally approve the TOR. Then we could invite some other RCE Coordinators, and perhaps some marketing experts, to join the group.
Hopefully we could confirm the ToR by the beginning of September and then we would have 6 months to recruit others and prepare for the May conference.
Valerie Schillaewaert and Adam Cade will lead on this working group and meet in Belgium in September and in Limerick in December we can continue with face-to-face discussion on this.
Does anyone have any examples of simple terms of reference that we could you use as a model?
Firstly we will draft a few of our own thoughts on marketing, and circulating to the Basecamp group for their initial feedback, and then have a skype conference in mid-August (possibly 22nd).
Eg.
Why bother marketing RCEs? – better fundraising, stronger partnerships, better memberships, more targeted, with wider impact on learners etc.
What do we mean by marketing, why use some of the marketing language and approaches? – Is it different or similar or related to educating, learning, campaigning, communicating?
What are the different approaches to market research that we could use, with examples?
Are there particular marketing approaches that we may wish to use or avoid in relation to social learning eg. community-based social marketing, relationship marketing etc?
What is a marketing process, perhaps with an example for/ from RCEs?
Who to, and what’s their need?
Who by, with?
What’s the message?
What’s the medium?
By when, and what’s the evidence of success?
How do we develop a proposition statement (an offer to a stakeholder or customer that they cannot refuse because it is based on their needs that we have researched)
How do we develop a collaborative or individual RCE brand? – developing a unique selling point, logo, strapline etc. for each RCE or topical/ continental groups (but in different cultural and political contexts)
How do we encourage/ train/ support/ empower/ enable our RCE member organisations to develop and agree a collaborative marketing “plan”.
How do we evaluate our marketing efforts?
Hopefully we could confirm the ToR by the beginning of September and then we would have 6 months to recruit others and prepare for the May conference.
Valerie Schillaewaert and Adam Cade will lead on this working group and meet in Belgium in September and in Limerick in December we can continue with face-to-face discussion on this.
Does anyone have any examples of simple terms of reference that we could you use as a model?
Firstly we will draft a few of our own thoughts on marketing, and circulating to the Basecamp group for their initial feedback, and then have a skype conference in mid-August (possibly 22nd).
Eg.
Why bother marketing RCEs? – better fundraising, stronger partnerships, better memberships, more targeted, with wider impact on learners etc.
What do we mean by marketing, why use some of the marketing language and approaches? – Is it different or similar or related to educating, learning, campaigning, communicating?
What are the different approaches to market research that we could use, with examples?
Are there particular marketing approaches that we may wish to use or avoid in relation to social learning eg. community-based social marketing, relationship marketing etc?
What is a marketing process, perhaps with an example for/ from RCEs?
Who to, and what’s their need?
Who by, with?
What’s the message?
What’s the medium?
By when, and what’s the evidence of success?
How do we develop a proposition statement (an offer to a stakeholder or customer that they cannot refuse because it is based on their needs that we have researched)
How do we develop a collaborative or individual RCE brand? – developing a unique selling point, logo, strapline etc. for each RCE or topical/ continental groups (but in different cultural and political contexts)
How do we encourage/ train/ support/ empower/ enable our RCE member organisations to develop and agree a collaborative marketing “plan”.
How do we evaluate our marketing efforts?
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Created by Adam Cade Jun 14, 2008 at 1:12pm. Last updated by Adam Cade Jun. 14, 2008.
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